Richards Group

This is one ad that never ran in the 2008 Superbowl,but they decided to run it in movie theatres instead. Personally, I thought it was great, especially the ending.
The storyline would make it more appropriate for the theatre.The concept being; Firestone will take where you need to go. But I'm not sure this ad would produce the results that Firestone wanted or was expecting. I mean I don't know which target market they were aiming for or if the Richards Group were trying to reach another market sector, but if they were aiming for the main consumers of Firestone (MEN) I don't think this ad would work so well.