22squared

copy (can): Daughter: I tried it once, okay. Dad: (silence). Daughter: I found it in our garage. I mean, come on, just how harmful can it be? Dad: (silence).

copy (bong): Daughter: Big deal. It's just pot. Mom: (silence). Daughter: It's not like it's addictive or anything. Mom: (silence). Daughter: Didn't you say you smoked pot when you were my age? Mom: (silence).

copy (pills): Son: Why are you snooping through my room? Dad: (silence). Son: They're just pain pills. Besides, it's not like I'm doing heroin.

These are for a drug-free America and they are meant to help parents learn how to intervene and what to say if they suspect their kids are doing drugs.
This is different than any other ads I have seen for anti-drug campaigns. Usually these ads are targeted for kids who need to get help. But 22squared decided to use another angle and chose to target the parents...the ones who should know how to face such interventions and situations, if they ever need to.