MDC

AGENCY:Crispin Porter & Bogusky
Client:Windows



You don't normally associate a little girl with a computer, especially not windows seven. But Crispin Porter and Bogusky seem to have been able to pull this one off. It works. Mainly because the humor really pulls it together. They are playing a large variety of windows seven ads all over tv right now, but this is my personal favorite of whole WIndow 7 campaign.
Crispin Porter is usully known for their bold and edgy work, and this new campaign is a little more low key, which shows their diversity and adaptability to different market sectors and in this case it would be families and technology lovers.