Hill Holliday

Imagine you had to make an ad for CVS? Then think of all the ads that you have seen for CVS..either you won't remember any or you will simply think of their price catalogue.
Now look at this ad and you will appreciate it more. This commercial doesn't seem like a pharmacy ad. In the beginning, it reminded me of the anti-smoking ads, since it takes place in New York and people seem to stop and stare at something big that's going on around them. This ad sends a powerful message that you don't have to wait at CVS.
Bravoooo Hill Holiday for taking a dull subject and creating an innovative way to promote it.