Thursday, April 22, 2010
72 and Sunny
This ad makes you want to get out there and do something productive and fun right after watching it! These ads are powerful because the change the attitudes and play on emotions of the consumers.
It also mixes more serious events (marathons,pro tennis matches, etc..) with other more casual and fun scenes, like the girl who beats the guy at ping pong, or the skateboarder scene where the floor reverses. Thus enticing the more serious athletes and the more rebellious younger crowd. This ad also goes well with the agencies name 72 and SUNNY!
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