DAVID + GOLIATH
These print ads combine reality with fiction, this is exactly what Hot Wheels does with their toy cars. What a great concept! And the copy says "almost too real". I think even kids would laugh when they saw these ads and be like what is that silly man doing with the hot wheels car. David+Ogilvy did a good job at targeting all audiences in this one. Adults and kids.
Also I recommend checking out D+G's website, it edgy and interesting.
Thursday, April 22, 2010
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