At first I thought the idea behind this Comedy Central ad was that you should not drink water when watching the comedy central channel – or even the other way around.
But that of course wouldn’t make sense (also check the commercial). The ads, made by Modernista!, are actually trying to tell you that watching Comedy Central on a daily basis is healthy, because it generates uncontrollable laughing fits. I really like the persuasive power of this positive message. Also it leaves things not so obvious since Modernista decided not to showthe audience (reminds me of the Wonderbra ad), and that makes you curious to know what’s on the other side!
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