The copy which says " The new Audi A4 avant sees things before you do" is great, it not only incorporating a feature or idea about the Audi A4 but they present it in a really innovative way.
The first time you look you seem to think you are looking at a bunch of symbols or a code of some sort but then you are able to read it and relate to the copy. The different signs in the lettering explain and clarify the concept behind the print even more.
There are many elements combined in one for this ad, which makes it interesting to look at and figure out.
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