La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. Therefore, RETHINK made business cards that were created to look like cold cuts. They were strung in netting similar to the way salami and other cured meats are hung in delis. Finally, they printed the letterhead and envelopes on butcher paper— the same paper they wrap their sandwiches in.
How innovative and what a strategic business move.
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