Publicis

Publicis mojo
Such powerful,beautiful, slightly eerie images of nature. This ad is cool but I don't think it matches the product well. Yes, I get the Tazmanian connection with the the wind and so forth, but I don't think it really works or meshes well. Its almost as if it could be 2 ads, because as soon as the images are done, a beer appears floating in the air. I feel some element is missing here.
Now if this were for a discovery channel program or something of that sort, I think it would turned been better.