3 examples of Responsible Advertising

AGENCY: DENSTU
The commercial titled Regret 3 was done by Dentsu Philippines advertising agency in Philippines. It was released in the September 2009. Business sector is Public awareness messages.

The commercial titled Know Your Limits(Female). It was done by VCCP advertising agency for RESPONSIBLE DRINKING (DEPARTMENT OF HEALTH company) in United Kingdom. I think it is a great way of sending out the message for responsible advertising.
This is a short documentary from Cannes and the "ACT RESPONSIBLY" exhibition they did. They showed over 300 campaigns that were based around themes of social responsibility. I think its great that they are raising awareness and rewarding responsible advertising!

3 examples of irresponsible advertising

Did Guess really think it was a good idea to have Paris Hilton as their role model?
There is more skin in these ads then clothes.Anna Nicole Smith looks like she wants to be doing something else, instead of wearing her Guess clothes. I find most Clothing/perfume/makeup ads are like this. Very superficial and touched up.

Not even going to comment on this one. All I need to say is bare butt, girls being objectified, and sexual movements are only involved with irresponsible advertising.

Really? This ad is portraying people as perverts...you think someone at this Agency would not have approved of this and put a halt on the production of this ad!

OTHER

DAVID + GOLIATH




These print ads combine reality with fiction, this is exactly what Hot Wheels does with their toy cars. What a great concept! And the copy says "almost too real". I think even kids would laugh when they saw these ads and be like what is that silly man doing with the hot wheels car. David+Ogilvy did a good job at targeting all audiences in this one. Adults and kids.
Also I recommend checking out D+G's website, it edgy and interesting.

Modernista

At first I thought the idea behind this Comedy Central ad was that you should not drink water when watching the comedy central channel – or even the other way around.
But that of course wouldn’t make sense (also check the commercial). The ads, made by Modernista!, are actually trying to tell you that watching Comedy Central on a daily basis is healthy, because it generates uncontrollable laughing fits. I really like the persuasive power of this positive message. Also it leaves things not so obvious since Modernista decided not to showthe audience (reminds me of the Wonderbra ad), and that makes you curious to know what’s on the other side!

22squared

copy (can): Daughter: I tried it once, okay. Dad: (silence). Daughter: I found it in our garage. I mean, come on, just how harmful can it be? Dad: (silence).

copy (bong): Daughter: Big deal. It's just pot. Mom: (silence). Daughter: It's not like it's addictive or anything. Mom: (silence). Daughter: Didn't you say you smoked pot when you were my age? Mom: (silence).

copy (pills): Son: Why are you snooping through my room? Dad: (silence). Son: They're just pain pills. Besides, it's not like I'm doing heroin.

These are for a drug-free America and they are meant to help parents learn how to intervene and what to say if they suspect their kids are doing drugs.
This is different than any other ads I have seen for anti-drug campaigns. Usually these ads are targeted for kids who need to get help. But 22squared decided to use another angle and chose to target the parents...the ones who should know how to face such interventions and situations, if they ever need to.

StrawberryFrog

Onitsuka Tiger: Electric Light Shoe
Onitsuka Tiger: MADE OF JAPAN

Both of these ads catchh your eye. The first one, with the whole city inside of it, made me think about the fact that your shoes have gone to everywhere you have. They have a lot of history and in this case could carry a piece of everywhere that you have been and form a city of their own. Symbolic.
The second shoe looks even funkier. This shoe is called made of Japan, since it has a lot of traditional elements from Japanese Culture. For example, cartoon characters, sushi, and an origami piece on the side. These prints can be interepreted in many cool ways, but the main focal point is the shoe. Other shoe ads defintely don't compare to these ones.

72 and Sunny

This ad makes you want to get out there and do something productive and fun right after watching it! These ads are powerful because the change the attitudes and play on emotions of the consumers.
It also mixes more serious events (marathons,pro tennis matches, etc..) with other more casual and fun scenes, like the girl who beats the guy at ping pong, or the skateboarder scene where the floor reverses. Thus enticing the more serious athletes and the more rebellious younger crowd. This ad also goes well with the agencies name 72 and SUNNY!

Mother

Mother joined with Dell and came up with the concept of letting people personalize their computers. There are hundreds of variations and designs by artists. It is called "Dell design Stuido".
This is an example ofhow advertising agencies are breaking away from the more traditional methods of advertising and using other sources to reach consumers. This also comes to the debate of is it more art or just another form of advertising?

Ground Zero

This is a comparision of what the old Pinky bottle looked like and how then how Ground Zero redesigned the logo and bottle. It started off as a classic, boring cheap-looking bottle, but Ground Zero took it to a whole other level.
Once again another form advertising, not just a print in a magazine or a commercial on tv.

Droga5

Droga5 is known for its award-winning, groundbreaking and innovative work. Their other clients are Unilever, Rhapsody, and Ecko and UNICEF. This ad has you hooked until the end. The music,dancers,overhead scenes all work great together and create so many different atmospheres in one. I believe this ad is trying to illustrate the versatility that Puma has and how they are fit for every situation.

This is definitely on my list of top ads.

Taxi

The first time you watch these ads they are pretty funny. But they get old very fast. And what is it with people always pretending to be German? There were the VW car ads with the German mechanic. I think one or two ads like these ones are okay, but a whole series or campaign doesn't really cut it.

Rethink

La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. Therefore, RETHINK made business cards that were created to look like cold cuts. They were strung in netting similar to the way salami and other cured meats are hung in delis. Finally, they printed the letterhead and envelopes on butcher paper— the same paper they wrap their sandwiches in.
How innovative and what a strategic business move.

INTERPUBLIC

R/GA

R/GA's NikeID Campagin has won many awards and this ad shows you why. They are innovative, keep things fresh, and the shoes make it so versatile and if you want personal.
This is for the iphone application and it makes me (a blackberry addict) want to convert to an iphone!
The peppy song being played in the background is by Mike Snow and called 'animal'.

T.A.G SF

This is for the production of the Halo 3: ODST live-action short. Microsoft and Bungie partnered with ad agency TAG , Legacy Effects (props), Asylum (visual effects) and Final Cut (editing).
This short was directed by Rupert Sanders with MJZ, the director of the award-winning Halo 3 ad spot Believe. It was filmed on location in Budapest, Hungary.
This gives us an insight into how much work and how many different groups and companies it takes to put together such a vived and real experience for their audience and fans.

Campbell Mithun

Campbell has done work for abovetheinfluence.com and in this ad they are creating awareness for breast cancer "fight for the cure". I think this agency is a good example of how we as future advertisers can use our power for the better. We can create awareness of serious issues in our society and try and make a change.

The copy on this one says "They can't fight for themselves."

Mullen

Timberland must love this ad that Mullen did, because their product is shown throughout the whole ad. They give the product realistic/human characterisics and thus there is no need for a human to to accomplish that.
I like the ad I think its funny and demonstrates exactly what the boots are all about.

Deutsch

These prints are so realistic looking and cool that they make you look twice. After you do, you'll eventually notice that everything is melting. The only solution is Perrier. The 2 situations are easy to relate to we have all been there..you are so hot you feel like everything is burning up and all you want is a refreshing and hydrating drink. Deutsch did a good job of portraying the usefulness and convenience of Perrier.

Hill Holliday

Imagine you had to make an ad for CVS? Then think of all the ads that you have seen for CVS..either you won't remember any or you will simply think of their price catalogue.
Now look at this ad and you will appreciate it more. This commercial doesn't seem like a pharmacy ad. In the beginning, it reminded me of the anti-smoking ads, since it takes place in New York and people seem to stop and stare at something big that's going on around them. This ad sends a powerful message that you don't have to wait at CVS.
Bravoooo Hill Holiday for taking a dull subject and creating an innovative way to promote it.

Carmichael Lynch

Carmichael Lynch is mainly known for their work with Harley Davidson, but here is another fast and bad-ass ride, that they have decided to take on, PORSCHE. This print is beautifully executed. It is a big campaign with TV spots and lots of print ads with witty copy below the beautifully photographed cars.
The first ad says "ABSOLUTELY WRONG FOR SO, SO MANY PEOPLE"
The net one says "MORE KIDS YOU HAVE, THE MORE PRACTICAL IT BECOMES."

Lowe

Lowe French Agency

Love this ad. To fully get this ad you must know who the man with the suit and grey hair is. That is Karl Lagerfeld is the creative director for Chanel and Fendi. He is a god in the fashion industry and the print "..its ugly, it doesn't match anything,but it can save lives." are all things that he could be categorized as. He is very powerful, very out there and is unlike anyone else out there in the fashion industry. And it is especially nice to see that he is willing to put himself out there and laugh at this sort of thing.
Love the concept behind this ad.

Tm Advertising

Here is an example of irresponsible advertising. This ad depicts a helicopter landing on a mosque and "unleashes hell". This sort of advertising is why our industry gets criticized, some advertisers have no boundaries. Especially at a time like this where war is still breaking out and causing havoc in most of the Middle East. How did TM think people would react to an ad like this?
OF course, there are the die-hards you support such advertising, but I find this disgusting and so did most who saw it. This ad is very controversial and not in a good way.

The Martin Agency

I have a lot of respect for the Martin agency, because they did not use Victoria Secret models prancing around practically naked to promote their bras. They took the classy route.
These are humorous and I think most woman would crack up at them. It is a snapshot of before and after, the campaign has numerous other versions but they are all bright and get your attention.

McCann Erickson

How cool is this ad?
Whoever, in the McCann Erickson agency, created this ad, really let their imaginations run wild. This ad is purely all of the ways you can relate to a coke bottle.
This is extremely creative and what makes it so great is that just when you think there can't be anymore ways to portray the different coca colas..they keep going..for 1 minute 20 seconds..I could watch this spot over and over again!

Draft FCB

Client:O.B Ad Campaign
With the new Twilight/vampire obsession going on, some might think this ad is for some sort new Film or television series. Look again though and a)laugh then either b)be disappointed that it is not Robert Pattinson or c) slightly disgusted at the thought of a vampire with tampons as teeth.I definitely did not experience emotion b, but this is not your typical tampon ad. I think it is witty.But I am curious to see what other people think of this ad and if it was "successful".

LARGE INDEPENDENTS

Cramer+Krasselt


I am sure at some point everyone has felt they needed to be somewhere asap and either attack someone or support someone. The short but sweet humor involved, the easily relate able subject matter, and the possibilities of the product clearly being stated make this a success.

Doner

This UPS commercial done by Doner (Detroit) is full of imagination. Visually it is has great effects and you begin to feel as though you're in a magical storybook. Another thing is, how only brown-toned colors are used to match the UPS colors.
This is a good holiday ad that can be added to the list.I find it hard not to like all of the holiday ads because they always put me in such a good mood. The only thing that could have used some improvement upon was the copy,it lacks creativity.

Richards Group

This is one ad that never ran in the 2008 Superbowl,but they decided to run it in movie theatres instead. Personally, I thought it was great, especially the ending.
The storyline would make it more appropriate for the theatre.The concept being; Firestone will take where you need to go. But I'm not sure this ad would produce the results that Firestone wanted or was expecting. I mean I don't know which target market they were aiming for or if the Richards Group were trying to reach another market sector, but if they were aiming for the main consumers of Firestone (MEN) I don't think this ad would work so well.

Bartle Bogle Hegarty

The copy which says " The new Audi A4 avant sees things before you do" is great, it not only incorporating a feature or idea about the Audi A4 but they present it in a really innovative way.
The first time you look you seem to think you are looking at a bunch of symbols or a code of some sort but then you are able to read it and relate to the copy. The different signs in the lettering explain and clarify the concept behind the print even more.
There are many elements combined in one for this ad, which makes it interesting to look at and figure out.

DENTSU

This print was done by Dentsu Philippines for the Philippine National Nutrition Council. It was titled "Trash woman" was done. It was released in the October 2009. This is simple but strong and that is what you need to do sometimes with advertising, especially with socially responsible messages. Keep things simple and effective.

Wieden+ Kennedy

Overall am just not a fan of this advertisement. They are trying to encourage people to use their product, but it seems like they are going at it completely wrong way. Not wearing deodorant doesn't really leave room to say that it is "evil" by any means. Also the words they use underneath the armpits are I find are a bit too harsh.
The lettering also looks just really odd,(they look like they should be in a bowl of abc soup instead.)They make the underarm hair so prevalent that I thought this should be like a hair removal ad instead. This campaign is just disappointing overall from Weiden and Kennedy.
The women in these ads are similar to those in BBH's work for Axe,where they seem to try and play up the fact that if you use our product women will find you more attractive, will want to be all over you and you will be the "man." Irresponsible use of advertising. This ad had potential,but I feel they took it in the wrong direction.

MDC

AGENCY:Crispin Porter & Bogusky
Client:Windows



You don't normally associate a little girl with a computer, especially not windows seven. But Crispin Porter and Bogusky seem to have been able to pull this one off. It works. Mainly because the humor really pulls it together. They are playing a large variety of windows seven ads all over tv right now, but this is my personal favorite of whole WIndow 7 campaign.
Crispin Porter is usully known for their bold and edgy work, and this new campaign is a little more low key, which shows their diversity and adaptability to different market sectors and in this case it would be families and technology lovers.

Kirschenbaum Bond

CLient: Moet Chandon
I think this ad for champagne keeps thing classy and elegant. It is directed towards a specific market and Kirschenbaum launched the slogan"Be Fabulous." The prints feature a fashionable woman partying with bottles of Moet champagne in hand. The ads are guaranteed to attract attention.

Cliff Freeman + Partners

These commercials are great because we have done brainstorming. And there is always the stage where you think you have got something great and then you put it down on paper or you think it through and realize woooow, no that's not going to work. I'm sure ad agencies themselves loved this one, as it would probably bring back many not so fond memories of all their brainstorming sessions too.

VirtoRobertson

CLIENT:COBRA

Ian Poulter is known for his crazy clothes and personality in the world of pro golf . It emphasizes the fact that you can hit very long drives if you use a cobra. The speaker is very serious and so is Ian which is why you laugh once you hear him say "I know what I am going to wear tomor." I thinks it great when agencies use famous people in their ads and not just for added-value but its great when they can poke fun at themselves and be light-hearted.
Hmm... and I have wondered what goes is going through their heads as they hit their drives...especially Tiger Woods!

PUBLICIS

AGENCY:Leo Burnett
LB (Colombia) made these pieces for LO JACK. Lo Jack is a stolen vehicle recovery system.
There is no better way to portray this. Tattoos are on you for like and can't be taken away from you. This is exactly what Lo Jack wants to give to you or at least help you to accomplish. This is very artistic and has a double meaning. It takes on a whole new meaning once you learn what Lo Jack actually is and does.

Team One Advertising

This Hybrid ad has very cool visuals. The phone, mouse,and moving cars..made out of cars!
It was hard to find much other advertising from Team one, other than their work for Lexus, who obviously is their main client. The work they have done is very modern and they Team one has taken Lexus to another level.

Saatchi+Saatchi

Saatchi & Saatchi (London) did this for T-Mobile.I love how throughout the ad, you don't actually even know what the product or bran the ad is promoting, but it is still very captivating.
Also, there is a sense of unity and it puts a smile on your face. This is a huge crowd being filmed in a live setting. It makes you sort of wonder how did Saatchi & Saatchi pull this stuntoff so successfully?
Hats off to S&S and T-mobile.

Publicis

Publicis mojo
Such powerful,beautiful, slightly eerie images of nature. This ad is cool but I don't think it matches the product well. Yes, I get the Tazmanian connection with the the wind and so forth, but I don't think it really works or meshes well. Its almost as if it could be 2 ads, because as soon as the images are done, a beer appears floating in the air. I feel some element is missing here.
Now if this were for a discovery channel program or something of that sort, I think it would turned been better.

Kaplan Thaler Group

Copy: "Don't miss out on your best Job opportunities." This is definitely a unique way to try and sell a car. Kaplan Thaler is known for their controversial ads from their other clients. They also work with Trojan Condoms and Herbal Essences (The "organic" experience), some of the work they have created for these clients are racy or a tad bit inappropriate, but this print ad seems to hit the spot and work.

Fallon Worldwide

Headquartered in Minneapolis,some of Fallon's largest clients include: Virgin Mobile(Chrismahanukwanzakah), Lee Jeans(Buddy Lee), Time Magazine(Red Border), and CitiBank. Here they have created sort of an old school ad for United Airlines.
The black and white theme works well and makes it a timeless.

3 spots that have many different elements..all in one

BBDO:TORONTO


JQT:LONDON Kleenex print campaign (featuring illustrations by Gail Armstrong).


BBDO:NEW YORK