BOOM

3 examples of Responsible Advertising

AGENCY: DENSTU
The commercial titled Regret 3 was done by Dentsu Philippines advertising agency in Philippines. It was released in the September 2009. Business sector is Public awareness messages.

The commercial titled Know Your Limits(Female). It was done by VCCP advertising agency for RESPONSIBLE DRINKING (DEPARTMENT OF HEALTH company) in United Kingdom. I think it is a great way of sending out the message for responsible advertising.
This is a short documentary from Cannes and the "ACT RESPONSIBLY" exhibition they did. They showed over 300 campaigns that were based around themes of social responsibility. I think its great that they are raising awareness and rewarding responsible advertising!

3 examples of irresponsible advertising

Did Guess really think it was a good idea to have Paris Hilton as their role model?
There is more skin in these ads then clothes.Anna Nicole Smith looks like she wants to be doing something else, instead of wearing her Guess clothes. I find most Clothing/perfume/makeup ads are like this. Very superficial and touched up.

Not even going to comment on this one. All I need to say is bare butt, girls being objectified, and sexual movements are only involved with irresponsible advertising.

Really? This ad is portraying people as perverts...you think someone at this Agency would not have approved of this and put a halt on the production of this ad!

OTHER

DAVID + GOLIATH




These print ads combine reality with fiction, this is exactly what Hot Wheels does with their toy cars. What a great concept! And the copy says "almost too real". I think even kids would laugh when they saw these ads and be like what is that silly man doing with the hot wheels car. David+Ogilvy did a good job at targeting all audiences in this one. Adults and kids.
Also I recommend checking out D+G's website, it edgy and interesting.

Modernista

At first I thought the idea behind this Comedy Central ad was that you should not drink water when watching the comedy central channel – or even the other way around.
But that of course wouldn’t make sense (also check the commercial). The ads, made by Modernista!, are actually trying to tell you that watching Comedy Central on a daily basis is healthy, because it generates uncontrollable laughing fits. I really like the persuasive power of this positive message. Also it leaves things not so obvious since Modernista decided not to showthe audience (reminds me of the Wonderbra ad), and that makes you curious to know what’s on the other side!

22squared

copy (can): Daughter: I tried it once, okay. Dad: (silence). Daughter: I found it in our garage. I mean, come on, just how harmful can it be? Dad: (silence).

copy (bong): Daughter: Big deal. It's just pot. Mom: (silence). Daughter: It's not like it's addictive or anything. Mom: (silence). Daughter: Didn't you say you smoked pot when you were my age? Mom: (silence).

copy (pills): Son: Why are you snooping through my room? Dad: (silence). Son: They're just pain pills. Besides, it's not like I'm doing heroin.

These are for a drug-free America and they are meant to help parents learn how to intervene and what to say if they suspect their kids are doing drugs.
This is different than any other ads I have seen for anti-drug campaigns. Usually these ads are targeted for kids who need to get help. But 22squared decided to use another angle and chose to target the parents...the ones who should know how to face such interventions and situations, if they ever need to.

StrawberryFrog

Onitsuka Tiger: Electric Light Shoe
Onitsuka Tiger: MADE OF JAPAN

Both of these ads catchh your eye. The first one, with the whole city inside of it, made me think about the fact that your shoes have gone to everywhere you have. They have a lot of history and in this case could carry a piece of everywhere that you have been and form a city of their own. Symbolic.
The second shoe looks even funkier. This shoe is called made of Japan, since it has a lot of traditional elements from Japanese Culture. For example, cartoon characters, sushi, and an origami piece on the side. These prints can be interepreted in many cool ways, but the main focal point is the shoe. Other shoe ads defintely don't compare to these ones.