Client: Tide
This print ad is very simple and elegant. I think it is a nice way to demonstrate how you want your clothes to stay. This ad is colorful and and refreshing. You could attribute these characteristics to your clothes. At first glance one may not be clear on what the actual ad is for, but when you take a second look you can see the association.
It is a different method of selling tide washing detergent...which I am sure is a hard and boring product to advertise!
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