TBWA-Berlin Germany

CLient: Adidas









These ads of "still.." bring the print ad to a whole new level. Modern concepts and colorful illustrations with ancient Greek people. The old and new mix which is consistent with the brand Adidas. It is a classic brand but still up to date as well.

DDB -New Zealand

Client: Lotto



I love the look on his face when he sees her. The music fits perfectly and sets a good atmosphere for this ad. Lotto's ads have been all over the place, but this one I think really hits the spot. You go through a range of emotions throughout the ad and the whole things ends with a bit of humor what more can you ask for? Good job DDB.

BBDO
Client: Tide



This print ad is very simple and elegant. I think it is a nice way to demonstrate how you want your clothes to stay. This ad is colorful and and refreshing. You could attribute these characteristics to your clothes. At first glance one may not be clear on what the actual ad is for, but when you take a second look you can see the association.
It is a different method of selling tide washing detergent...which I am sure is a hard and boring product to advertise!

WORST Superbowl Ads

Agency: Goodby, Silverstein & Partners,San Francisco

At first glance, this ad is different and kind of interesting. But then you keep waiting for the big idea/concept, yet it just doesn't seem to come together or work at all. It just doesn't. Humans acting like dolphins for some popcorn and chips?
Plus, the whole 2 for 1 promotion makes them seem cheap. Then there is the "Awesome+Awesome= Awesomer" slogan at the end, even after only 1 semester of advertising I think I could have come up with a better saying than that.

Agency:180-LA
What is this ad for again?
How many times have we seen the "retro,old school" style redone? It is boring, cliche, and quite irrelevant to the product. I don't think it was worth paying for this ad to be displayed during the superbowl.
Imagine seeing this ad once, would you remember the product? I sure didn't.

Agency:Richards Group, Dallas
Bridgestone"your tires or your life"?!?
This ad makes no sense to me. Most men that I know would not do what the man did in this commercial.Okay, obviously ads don't have to be realistic to be good, but giving up his HOT wife for his tires? Come on Bridgestone...
I don't think this is going to sell very many tires!

BEST Superbowl Ads

Agency:Publicis in the West, Seattle
Home and Away "The Griswolds hell Vacation"
There were a lot of "pop-culture icons" being reinvented in the Superbowl this year, from Kiss to Chevy Chase, but the return of the Griswolds was epic. I thought it was very tastefully done. They did not overdue the whole Griswold aspect. They also had the British voice-over, the aggravated valet boy, and the arrogant french concierge man, who all contributed to the strategy of this ad.

Agency: Deutsch-La
SLUG BUG VW
I am pretty sure that all of us, at some point in our lives, have played "punch buggy"! Not only is that easy to relate to, but all of the different scenarios shown are witty and smart. This was one of few good ads that made me giggle and remember what the product actually was. Some may say that VW was not taking the higher route by using Stevie Wonder and Tracy Morgan at the end, but it was a 'shocker' and made sure everyone would remember the ad.

Ad Agency: Venables
AUDI-->thumbs up
This was my favorite ad. I think the beginning of it is really unique and extreme,but at the same time its catching your attention and keeps you waiting to see what the actual product is.
It has a good message behind it, be Eco-friendly. Even though Audi is not necessarily looked at as an Eco-friendly brand, this is a new leaf for them and I think it needed drastic beginning to get that message across.
Vrooom Vrooom!