Agency:Fallon London
Beautiful Chaos
This Sony Brava ad doesn't only show you that their color is like no other, but it also shows you their expertise of visual art department. It's a vivid, slow mo video of thousands colorful bouncy balls (bouncing over cars, animals and anything in their path) on a road in San Francisco. The slow guitar tune soundtrack in the background in a way defines this ad. IMAGINE.. a hard rock song playing in the background, it would completely change the dynamic of this ad.. I think they got this advertisement down to the t with the sound,color, and concept.

Art is sometimes random, but it is justified by some sort of purpose behind it. If you see a wall of giant colorful balls rolling down a road you would be very confused and you would most likely not classify it as art. But the directors and artists who came up with this concept took a risk and it paid off. Art is about finding the beauty in chaos and taking risks to create a masterpiece like this one.