Agency: Wieden and Kennedy
If only we knew..
This ad is adorable and for all ages. Its refreshing and if you only saw the beginning of the commercial you would not except whats coming next to. The celebration of bugs and fireworks flying all over at the end is refreshing. And it defines the fun and buzz that most people get from their dose of coke whether its diet, zero, or vanilla...The colors,music,and cute characters make you laugh and keep your eyes glued to the screen.
It took about 4 months to finish making it. And it has won a "Silver Lion Award" at the Cannes Advertising Awards,a"Grand Prix Gold Prize" at the Epica Awards and was nominated for a primetime commercial "EMMY". "The Coke side of Life" is not doing too bad!