ADVERTISING AS ART

Agency: TBWA/Chiat Day
BREAK IT DOWN!
This ad makes you want to get up and break it down. The Ipods are all highlighted during the whole ad. You can't see the features or clothes on the people, the only visuals are their shadows/body shapes. Yet you can imagine their features and what they look like from the way that they dance. Lee Clow,the chief creative officer at Tbwa, leaves something for the imagination and that is what art is all about...

Agency: BBDO
This Gillette razor ad could be looked at years from now and most people probably wouldn't be able to estimate the date that this ad was made, which I think is a characteristic of art. It is timeless. The humor behind the double meaning of the "you are'not'my type" is clever too.

Agency:TBWA New York
We are Absolut!
"DOING THINGS DIFFERENTLY LEADS TO SOMETHING EXCEPTIONAL...IN AN ABSOLUT WORLD."

I love the whole concept of behind this commercial, its GENIUS. The director Rupert Sander did a great job. It is inspirational and almost poetic with the music and the different perspective on things from multiple angles. I don't want to even imagine their budget for this commercial!
But this is a good representation of the idea of less is more very tastefully and i am absolutly for this ad.

Agency: Wieden and Kennedy
If only we knew..
This ad is adorable and for all ages. Its refreshing and if you only saw the beginning of the commercial you would not except whats coming next to. The celebration of bugs and fireworks flying all over at the end is refreshing. And it defines the fun and buzz that most people get from their dose of coke whether its diet, zero, or vanilla...The colors,music,and cute characters make you laugh and keep your eyes glued to the screen.
It took about 4 months to finish making it. And it has won a "Silver Lion Award" at the Cannes Advertising Awards,a"Grand Prix Gold Prize" at the Epica Awards and was nominated for a primetime commercial "EMMY". "The Coke side of Life" is not doing too bad!

Agency:Fallon London
Beautiful Chaos
This Sony Brava ad doesn't only show you that their color is like no other, but it also shows you their expertise of visual art department. It's a vivid, slow mo video of thousands colorful bouncy balls (bouncing over cars, animals and anything in their path) on a road in San Francisco. The slow guitar tune soundtrack in the background in a way defines this ad. IMAGINE.. a hard rock song playing in the background, it would completely change the dynamic of this ad.. I think they got this advertisement down to the t with the sound,color, and concept.

Art is sometimes random, but it is justified by some sort of purpose behind it. If you see a wall of giant colorful balls rolling down a road you would be very confused and you would most likely not classify it as art. But the directors and artists who came up with this concept took a risk and it paid off. Art is about finding the beauty in chaos and taking risks to create a masterpiece like this one.