Thursday, April 22, 2010

72 and Sunny



This ad makes you want to get out there and do something productive and fun right after watching it! These ads are powerful because the change the attitudes and play on emotions of the consumers.
It also mixes more serious events (marathons,pro tennis matches, etc..) with other more casual and fun scenes, like the girl who beats the guy at ping pong, or the skateboarder scene where the floor reverses. Thus enticing the more serious athletes and the more rebellious younger crowd. This ad also goes well with the agencies name 72 and SUNNY!

Mother


Mother joined with Dell and came up with the concept of letting people personalize their computers. There are hundreds of variations and designs by artists. It is called "Dell design Stuido".
This is an example ofhow advertising agencies are breaking away from the more traditional methods of advertising and using other sources to reach consumers. This also comes to the debate of is it more art or just another form of advertising?

Ground Zero



This is a comparision of what the old Pinky bottle looked like and how then how Ground Zero redesigned the logo and bottle. It started off as a classic, boring cheap-looking bottle, but Ground Zero took it to a whole other level.
Once again another form advertising, not just a print in a magazine or a commercial on tv.

Monday, April 19, 2010

Droga5



Droga5 is known for its award-winning, groundbreaking and innovative work. Their other clients are Unilever, Rhapsody, and Ecko and UNICEF. This ad has you hooked until the end. The music,dancers,overhead scenes all work great together and create so many different atmospheres in one. I believe this ad is trying to illustrate the versatility that Puma has and how they are fit for every situation.

This is definitely on my list of top ads.

Taxi


The first time you watch these ads they are pretty funny. But they get old very fast. And what is it with people always pretending to be German? There were the VW car ads with the German mechanic. I think one or two ads like these ones are okay, but a whole series or campaign doesn't really cut it.

Rethink





La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. Therefore, RETHINK made business cards that were created to look like cold cuts. They were strung in netting similar to the way salami and other cured meats are hung in delis. Finally, they printed the letterhead and envelopes on butcher paper— the same paper they wrap their sandwiches in.
How innovative and what a strategic business move.

Sunday, April 18, 2010

INTERPUBLIC

R/GA

R/GA's NikeID Campagin has won many awards and this ad shows you why. They are innovative, keep things fresh, and the shoes make it so versatile and if you want personal.
This is for the iphone application and it makes me (a blackberry addict) want to convert to an iphone!
The peppy song being played in the background is by Mike Snow and called 'animal'.