OTHER

DAVID + GOLIATH




These print ads combine reality with fiction, this is exactly what Hot Wheels does with their toy cars. What a great concept! And the copy says "almost too real". I think even kids would laugh when they saw these ads and be like what is that silly man doing with the hot wheels car. David+Ogilvy did a good job at targeting all audiences in this one. Adults and kids.
Also I recommend checking out D+G's website, it edgy and interesting.

Modernista

At first I thought the idea behind this Comedy Central ad was that you should not drink water when watching the comedy central channel – or even the other way around.
But that of course wouldn’t make sense (also check the commercial). The ads, made by Modernista!, are actually trying to tell you that watching Comedy Central on a daily basis is healthy, because it generates uncontrollable laughing fits. I really like the persuasive power of this positive message. Also it leaves things not so obvious since Modernista decided not to showthe audience (reminds me of the Wonderbra ad), and that makes you curious to know what’s on the other side!

22squared

copy (can): Daughter: I tried it once, okay. Dad: (silence). Daughter: I found it in our garage. I mean, come on, just how harmful can it be? Dad: (silence).

copy (bong): Daughter: Big deal. It's just pot. Mom: (silence). Daughter: It's not like it's addictive or anything. Mom: (silence). Daughter: Didn't you say you smoked pot when you were my age? Mom: (silence).

copy (pills): Son: Why are you snooping through my room? Dad: (silence). Son: They're just pain pills. Besides, it's not like I'm doing heroin.

These are for a drug-free America and they are meant to help parents learn how to intervene and what to say if they suspect their kids are doing drugs.
This is different than any other ads I have seen for anti-drug campaigns. Usually these ads are targeted for kids who need to get help. But 22squared decided to use another angle and chose to target the parents...the ones who should know how to face such interventions and situations, if they ever need to.

StrawberryFrog

Onitsuka Tiger: Electric Light Shoe
Onitsuka Tiger: MADE OF JAPAN

Both of these ads catchh your eye. The first one, with the whole city inside of it, made me think about the fact that your shoes have gone to everywhere you have. They have a lot of history and in this case could carry a piece of everywhere that you have been and form a city of their own. Symbolic.
The second shoe looks even funkier. This shoe is called made of Japan, since it has a lot of traditional elements from Japanese Culture. For example, cartoon characters, sushi, and an origami piece on the side. These prints can be interepreted in many cool ways, but the main focal point is the shoe. Other shoe ads defintely don't compare to these ones.

72 and Sunny

This ad makes you want to get out there and do something productive and fun right after watching it! These ads are powerful because the change the attitudes and play on emotions of the consumers.
It also mixes more serious events (marathons,pro tennis matches, etc..) with other more casual and fun scenes, like the girl who beats the guy at ping pong, or the skateboarder scene where the floor reverses. Thus enticing the more serious athletes and the more rebellious younger crowd. This ad also goes well with the agencies name 72 and SUNNY!

Mother

Mother joined with Dell and came up with the concept of letting people personalize their computers. There are hundreds of variations and designs by artists. It is called "Dell design Stuido".
This is an example ofhow advertising agencies are breaking away from the more traditional methods of advertising and using other sources to reach consumers. This also comes to the debate of is it more art or just another form of advertising?

Ground Zero

This is a comparision of what the old Pinky bottle looked like and how then how Ground Zero redesigned the logo and bottle. It started off as a classic, boring cheap-looking bottle, but Ground Zero took it to a whole other level.
Once again another form advertising, not just a print in a magazine or a commercial on tv.

Droga5

Droga5 is known for its award-winning, groundbreaking and innovative work. Their other clients are Unilever, Rhapsody, and Ecko and UNICEF. This ad has you hooked until the end. The music,dancers,overhead scenes all work great together and create so many different atmospheres in one. I believe this ad is trying to illustrate the versatility that Puma has and how they are fit for every situation.

This is definitely on my list of top ads.

Taxi

The first time you watch these ads they are pretty funny. But they get old very fast. And what is it with people always pretending to be German? There were the VW car ads with the German mechanic. I think one or two ads like these ones are okay, but a whole series or campaign doesn't really cut it.

Rethink

La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. Therefore, RETHINK made business cards that were created to look like cold cuts. They were strung in netting similar to the way salami and other cured meats are hung in delis. Finally, they printed the letterhead and envelopes on butcher paper— the same paper they wrap their sandwiches in.
How innovative and what a strategic business move.