Overall am just not a fan of this advertisement. They are trying to encourage people to use their product, but it seems like they are going at it completely wrong way. Not wearing deodorant doesn't really leave room to say that it is "evil" by any means. Also the words they use underneath the armpits are I find are a bit too harsh.
The lettering also looks just really odd,(they look like they should be in a bowl of abc soup instead.)They make the underarm hair so prevalent that I thought this should be like a hair removal ad instead. This campaign is just disappointing overall from Weiden and Kennedy.
The women in these ads are similar to those in BBH's work for Axe,where they seem to try and play up the fact that if you use our product women will find you more attractive, will want to be all over you and you will be the "man." Irresponsible use of advertising. This ad had potential,but I feel they took it in the wrong direction.
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