Client: Gatorade
When I first saw this I thought this would be for Adidas or Nike because of all the soccer players in it. Then colorful sweat on the players reminded me of the apple ads where the people are highlighted in fluorescent colors. I like the ad , but the it is almost too much like the other ads I thought of before..I think Dieste could have been more creative with the ad.
But I have got to give it up to the athletes, they are very talented.
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