Agency: Deutsch-La
SLUG BUG VW
I am pretty sure that all of us, at some point in our lives, have played "punch buggy"! Not only is that easy to relate to, but all of the different scenarios shown are witty and smart. This was one of few good ads that made me giggle and remember what the product actually was. Some may say that VW was not taking the higher route by using Stevie Wonder and Tracy Morgan at the end, but it was a 'shocker' and made sure everyone would remember the ad.