WPP

AGENCY:Grey
Client:Cover Girl



This is not at all like the other cover girl ads. First of all, its a cartoon and that is rarely almost never used for make-up ads. Secondly, I it is not a supermodel or celebrity modelling the product.
Changed the perception of cover girl print ads and might even attract a new market..the comic book and cartoon lovers!

JWT

Client:Allen's


This XXL size balloon of a girl, the buildings all around, and large crowd in this ad reminds me of the coca cola 'Macy's Day Parade' commercial by Wieden and Kennedy. It makes you feel like a kid again..

Young & Rubicam

It says "72,000 children were seriously burnt in Mexico last year. Don't leave matches around children." This is what I would consider art in advertising. It sends a powerful and important message in a unique way.

Ogilvy&Mather

Client: Ford



What I like about this ad is that it keeps you watching. You don't know what the ad is for until the end. You were probably guessing (or at least I guessed) that it was for an HD TV or something. Then you realize its a ford.
It is something you watch go by..just like you do with TVs. The concept in this ad is smart. Not only do Ogilvy and Mather do cool ads for Nike but they also do innovative ads for Ford.

HAVAS

AGENCY:Mckinney
Client:Nike



This ad uses real-life people and a documentary style in this ad to spread the word. Don't just sit on your butt and driving is not the best way to get around. It is a environmental message and athletic message. There are some others on the McKinney website, I highly recommend checking them out.
It makes you re-think what you do, this is a great example of responsible advertising.

EuroRSCG

Client:Peugeot



This ad is for 3d navigation. There is a whole series of these ads for Peugeot, all slightly different, but with the same sort of "3d perspective." Imagine how hard it would be to think of a creative eye-catching PRINT ad for a navigation system..well it can be done and EURORSCG proved it!

Arnold Worldwide

Client: Volvo


This ad sheds light on what is so great about advertising. You can create scenarios and things which would never happen in the real world..but sometimes you wish you could.
Imagine this situation, it could happen, but what is the likelihood that you would have 2 of the same color and type of car right next to each other. That is what makes it great, ads can use creativity to the max. This makes you laugh and think what if.

OMNICOM

AGENCY: Martin/Williams
Client:hoover


This ad is simple but proves the point that "no mess is a small mess." It is short but very easy to relate to..the animals running around shedding hair, or maybe little kids running around with their muddy shoes and clothes on.
A hoover is another tedious product to advertise, but Martin and Williams changed things up with this one.

LatinWorks

CLient: active Life

This ad is epic! It makes you face the reality of a "non-active life".
Not only that but the concept is so rare..a fat barbie! It goes against the grain and it would capture a lot of people's attention, which then in turn will create awareness and maybe motivate people to change their ways.
Bravo Latinworks.

Dieste Harmel&Partners

Client: Gatorade

When I first saw this I thought this would be for Adidas or Nike because of all the soccer players in it. Then colorful sweat on the players reminded me of the apple ads where the people are highlighted in fluorescent colors. I like the ad , but the it is almost too much like the other ads I thought of before..I think Dieste could have been more creative with the ad.
But I have got to give it up to the athletes, they are very talented.

GSD&M Idea City

CLient:BMW



Effective? I don't think so..I know men love women and cars, but I am not sure they go together. What does a woman have to do with anything about the car? I feel like this is a prime example of irresponsible advertising. It is objectifies women and is irrelevant to BMW. come on GSDM...you can do way better than this

180 Amsterdam

Client:htc



What a cool way to portray humans? The ice skating part and how the hands are portrayed skating is great. It makes you realize how much you use your hands. VERY CREATIVE and 180 Amsterdam looked at things from a different perspective, which is a very important and useful element in advertising.

Goodby Silverstein

Client: Frito Lay



This is one of my favorite ads from Goodby+ Silverstein. It appeals to kids and adults. No need for words, just a simple placement of the product at the end. It is light-hearted and leaves you feeling good. This ad goes with the what they have written on their website which is to change minds through experiences of beauty and respect.